A new AUDAC brand identity
“Inspired by sound”
We proudly present you our new AUDAC brand identity. Within the scope of our 30th anniversary, we took a critical look at our corporate identity and saw a need for visual renewal. Therefore, we designed for our innovative brand a variant of the AUDAC logo, updated our accent colours and chose a new font.
Our previously coloured AUDAC logo has been replaced with a fresh transparent look, which makes this version much easier to combine in any communication. In addition, our choice for the golden accent colour came from two facets. On the one hand, we did not want to throw our original colour palette (red and yellow) overboard as it stood for our Belgian character. This is why we opted for a mixture of these two colours, resulting in gold. On the other hand, we wanted to choose a colour that was in line with our qualitative product range and the position we would like to pursue as a brand: Becoming the most innovative professional audio brand in the world.
Something big is coming
We are currently updating all our communication channels and streamlining them with our new identity. As we are aware that such an identity change cannot happen overnight, we set ourselves the goal jointly as a team to implement this renewed identity by September.
With this message, we would also like to inform you that our most important communication channel, our website, is not only getting an identity makeover, but much more than this. Stay tuned to get more information.