Digital Performance Marketeer

Role
Are you a driven Digital Performance Marketer with a passion for data, growth, and innovation? Do you want to make an impact in a dynamic sector where technology and creativity come together?

In this role, you translate campaign priorities into measurable digital results through paid channels, lifecycle communication, and conversion journeys. You build and optimize segmented nurture and automation flows, ensure that content supports campaign objectives, and closely monitor performance through dashboards and insights. Together with marketing, sales, product marketing, and external partners, you continuously improve workflows and results.

You will join PVS, a leading manufacturer of audiovisual solutions with strong brands such as PROCAB, AUDAC, and CAYMON. Here, you will work on innovative products, from concept to market launch and aftercare, and truly make a difference in the AV industry.

What does the role involve?
As a Digital Performance Marketer, you are responsible for:

• Translating campaign planning into a well-thought-out digital performance strategy with the right channel mix, clear objectives, and efficient budget allocation, while continuously optimizing based on data and results.
• Developing and optimizing paid campaigns across multiple platforms, managing audiences, creatives, bidding strategies, and budgets to generate maximum qualified leads.
• Managing CRM and lifecycle marketing by optimizing segmentation and data quality, and setting up targeted communication to strengthen retention and re-engagement across different audiences.
• Developing and maintaining marketing automation flows such as lead nurturing, onboarding, and trigger-based emails, aligned with smooth follow-up by sales.
• Setting up targeted email campaigns and segmented flows that keep products and solutions top-of-mind, support lead nurturing, and increase conversion and re-engagement.
• Analyzing marketing data, building dashboards and reports, and providing insights and attribution models that support data-driven decisions and continuous optimization.
• Keeping up with marketing and AI innovations and translating them into concrete improvements through pilots, playbooks, and optimized workflows, with a focus on speed, consistency, and quality.
• Managing external communications such as press releases and media relations, ensuring consistent messaging aligned with brand and company objectives.
• Creating content for web, email, and social media, translating topics and product information into clear stories, posts, articles, and campaign copy aligned with the content calendar and tone of voice.

• At least 3–5 years of experience in digital marketing
• Experience in creating content and maintaining engagement via social media
• Strong knowledge of and experience with tools such as Google Ads, CRM systems (we use Dynamics 365), Meta Business Suite, LinkedIn Campaign Manager, etc.
• Knowledge of the B2B marketing environment; prior experience in this domain is a plus
• Some knowledge of audio systems and audio technology is a plus
• Excellent communication skills in English; any additional language is a plus
• Strong analytical mindset; managing projects on time and successfully is second nature to you